Seduction In The City
How Shopping Was InventedThe 19th century department store, with its magnificent iron staircases, multiple floors of goods and shimmering displays of ready-made clothes heralded a worldwide retail revolution. Relentlessly turning wants into needs, the idea of shopping for fun was not merely a novel activity, but also miraculously, sold product in unprecedented volumes. Suddenly, it made sense. Never before in history had merchandise come together under one roof in such a potent formula. This was new commerce, and the dawn of a new religion – capitalism.
Seduction in the City is the fascinating story of how the department store is THE greatest invention to come out of the industrial revolution. Conceived as both a feature-length one-off for Arte and a 2-part series for PBS and SBS Australia, this is the story of how the department store literally crucified old world order and in its wake heralded a new modern age.
2 x 60' Documentary
Premiered 2011 on SBS
Director Sally Aitken
Producer Sonja Armstrong
Line Producer Aline Jacques
Production Coordinators Kirsty Archer & Nerida Groth
An Essential Media & Entertainment / Telfrance co-production For SBS, Arte France, WNET New York, Screen Australia and Screen NSW